Beginner

Digital Marketing

Overview
Curriculum

The Digital Marketing course is designed to provide a comprehensive overview of the various aspects of digital marketing. The course duration is flexible and can be tailored to meet the specific needs of the learners. Prior knowledge of marketing concepts and basic computer skills are recommended prerequisites for this course.

The course content covers a wide range of topics including digital marketing introduction, understanding the website, keyword selection strategies, search engine optimization (SEO), on-page optimization, off-page optimization, social media optimization (SMO), search engine marketing (SEM), social media marketing (SMM), affiliate marketing, email marketing, mobile app promotions, certifications, reporting, tools, YouTube marketing, online earning types, Google AdSense, resume preparation guidance, mock interviews, and interview tips. By the end of the course, learners will gain a strong understanding of digital marketing principles and techniques, and will be equipped with the necessary skills to effectively implement digital marketing strategies for business success.

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